Digitally Printed Fabrics And Home Goods

Guildery, an e-commerce company that’s putting technology to use by offering digitally printed fabrics and other home accessories like pillows, drapes, ottomans, and more, has closed on $2.1 million in seed funding from Forerunner Ventures, Cowboy Ventures, SoftTech and AOL’s BBG Ventures*.
 The funding comes at a time when Guildery is also expanding its retail presence and is preparing to roll out new online tools that will allow consumers to customize the colors of the fabrics offered on its site.

Founded in late 2013 by Shane Reilly, ex-founder of Decorati, acquired by Gilt Groupe, and Kelly Berger, ex-technical co-founder of Tinyprints, acquired by Shutterfly, Guildery launched to solve a problem that consumers often face when it comes to decorating their own homes. That is, many people don’t know how to put colors and patterns together in order to complete a room.

On the Guildery website, the company offers a range of collections in varying styles that simplify decorating. Using an online editor, website visitors can virtually drape fabrics over individual items to see how they look, as well as place items next to each other in order to see how a particular piece pairs with another. For instance, you could visually see the ottoman, drapes and lampshade you’re interested in next to each other to get a sense of how they would look in your own home. It’s like an online representation of a designer’s color or mood board, basically.

But what really defines Guildery as a tech startup is its backend, which has now been upgraded. In most fabric houses, a company would take in the artwork from the designer – a pattern, a scan, etc. – and then put in a lot of manual labor into creating the actual pattern.


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